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In the fall of 2013, Todd Fisher, a Global Sales & Marketing executive acquired the St James of London brand from Creightons PLC. Upon purchasing the brand and original formulas, the St James of London brand was once again coming alive as it did in 1953 with new branding and new fragrances. The St James of London brand was officially re-launched in the Summer of 2014. Today, St James of London products grace the shelves of the world’s best haberdashers, barbershops and resorts and considered to be among the best shaving and fragrance products in the world.