About us


It was the dawning of a new era in 1953, when all of Great Britain had raised itself up from the ruins of the second World War and a newly crowned young Queen symbolized peace and prosperity. This time gave way to much progress, innovation and a new way of life, one of euphoria and confidence. It was in this watershed year the St James of London brand of all-natural men’s grooming products premiered, bringing to light a higher level of shaving regimen for men.

In the fall of 2013 and after a decade-long dormancy, the St James of London brand was acquired by a private owner. It was during this time the privately-held brand resurrected itself and re-launched in 2014 with new, modern fragrances using the same original formulas from 1953. Today, St James of London grace the shelves of the world’s best haberdashers, barbershops and resorts and considered to be among the best shaving and fragrance products in the world. 

Thank you for supporting small business and for sharing a passion for skin-friendly, healthy grooming & fragrance products.

Cheers!