British born. American owned.

The WHO;

My name is Todd Fisher, owner of St James of London. 

The WHEN;

Born and raised in Illinois, my best friend growing up would always give me a bottle of cologne for my birthday before we’d hit the town blasting the vocals of Steve Perry on the radio.  I fondly look back at this time as when it all started.

The ORIGIN;

The first half of my career was not in fragrance and grooming.  A passion for tennis led me to Reebok and Wilson Sporting Goods.  I managed the tennis footwear divisions that created collections for Venus Williams, Andy Roddick and Michael Chang to name a few.  Interestingly, work often took me to London where I would often walk past shaving stores. One day, I stopped in and purchased my first tub of shaving cream. 

The STORY;

Both the shave bug and the love bug bit me years later. When I promised my future in-laws I’d cut back on my travels, I found my way down the skincare & fragrance path for the back half of my career.  After working for a British fragrance brand, in the fall of 2013 I purchased the trademark and original formulas for the St James of London brand. 

In 1953, a British chemist created a handful of personal skincare products using only ingredients that were grown in his garden.  At the time, the brand was only distributed in the UK, and for reasons unknown, quietly fell by the wayside after a decade.

In 2014, I resurrected the brand and launched the first two collections of St James of London, the first one being Cedarwood & Clarysage, the original fragrance from 1953.  A new collection was introduced every year until 2018, which expanded SJOL to ten collections for men and women.  Additionally, we offer a high-end Pure Cologne range, which uses our classic fragrances as the base in addition to a portfolio of handmade shaving brushes, razors and stands.  This year will be our 12th year, and we’re so fortunate to call other small businesses our partners and the backbone of our success!